Market Research

Insight at the outset

At the start of any new project, there are always more questions than answers.

  • Who is your target customer?

  • How much are they willing to pay?

  • What is your projected profit?

  • What’s the highest and best use?

Knowledge is definitely power.

When you align yourself with The Bernard Partnership, you are now in the driver’s seat with the latest market data, competitive spreadsheets, and customer trends. Our research studies will inform you about whether or not to write the big check.

  • Accurate Pricing

  • Feature Level

  • Project Relaunch

  • Competitive Market

  • Product Stratification

  • Floorplan Retooling

“The Bernard Partnership consistently plays a significant role in our firm’s creative delivery of market-targeted and innovative communities. Their well-defined consumer research and expertise with product positioning and pricing are ingredients on which our firm relies. It’s advantageous to have The Bernard Partnership on your team.”

Bill Hezmalhalch: CEO of WHA, AIA, NCARB

Marketing experts with flair

What we wear…if you see us on a jobsite, we are often clad in boots, looking at plans and walking houses. We are comfortable working with CEO’s, Presidents, engineers, land guys, construction, the decorators and, most importantly your sales and leasing team. For without them, none of us would have a job.